Software Developer

Key Responsibilities:

1. Software Development

  • Write clean, efficient, and maintainable code following industry best practices.
  • Develop new features and enhance existing applications based on business requirements.
  • Collaborate with UI/UX designers and product managers to implement user-friendly solutions.

2. System Design & Architecture

  • Participate in system design discussions and propose scalable architecture solutions.
  • Assist in designing APIs, data models, and integrations between services.

3. Testing & Debugging

  • Perform unit testing, integration testing, and troubleshooting to ensure software reliability.
  • Identify bugs, diagnose issues, and implement effective fixes.

4. Code Review & Documentation

  • Contribute to peer code reviews to ensure code quality and consistency.
  • Create and maintain technical documentation for features, architecture, and APIs.

5. Deployment & Maintenance

  • Contribute to deployment processes using CI/CD pipelines.
  • Support production systems, identify performance bottlenecks, and implement improvements.

6. Collaboration

  • Work closely with QA teams, designers, product owners, and other developers.
  • Participate in agile ceremonies (stand-ups, sprint planning, retrospectives).

Job Category: Digital Marketing
Job Type: Full Time
Job Location: New Delhi

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GS SCORE Google Ads

Transformed struggling Google Ads into 674 admissions and ₹2.3+ crore revenue during peak season through strategic optimization.

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Scaled an IAS Institute from Struggling Ads to ₹2.3+ Crore Revenue in 90 Days

When GS Score’s Google Ads were failing during peak admission season, our strategic intervention transformed their entire digital marketing ecosystem.

Educational marketing requires specialized expertise.

Final Results

Post-audit, we executed a comprehensive 3-month roadmap during their peak season with systematic approach and measurable milestones.

Our Process:

  1. Technical Foundation: Server-side tracking setup, landing page revamps, chatbot implementation with WATI & Mailer Lite, CRM pipeline streamlining with WhatsApp/email integration.
  2. Campaign Architecture: Course clustering strategy, new Google Ads account creation, gradual scaling from minimal to ₹25,000/day spend, portfolio bidding for optional courses.
  3. Performance Results: Lead cost reduction from ₹250 to ₹130, 100+ admissions (month 1) scaling to 350+ (month 3), YouTube/Display campaigns for challenging foundation course conversions.

Conversions up by 20% MoM

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CAC lowered by 16% in 3 months

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 A total of 253 admissions were made during June- August.

Server-side tracking setup, CRM pipeline optimization, and offline conversion mapping - we built the foundation for accurate attribution and scaling.

Portfolio bidding strategies, systematic course calendar clustering, and quality-focused lead generation that reduces CAC while maintaining conversion quality.

Our bi-weekly sales team collaboration ensured continuous optimization based on lead quality feedback, driving sustainable growth for educational partners.

Project Info

GS Score is a leading IAS preparation institute in Delhi offering online & classroom programs.

Client Name

GS Score/ IAS Score

Project Duration

3 Months (June - August 2025)

Primary Objective

Lowering CAC in peak season

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EDUCATION VILLA MUSIC ACADEMY

Sandeep Pandey, Founder of Education Villa Music Academy, runs workshops for people who want to learn singing at home.

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Leveraged YouTube Ads potential to achieve 2.63 ROAS

Leveraged untapped YouTube Ads potential to achieve 2.63 ROAS while acquiring students 15% cheaper than Meta Ads.

Educational marketing requires expertise. Using our comprehensive customer research and addressing the specific challenges of the funnel, we were able to deliver scalable growth.

Final Results

Post-competitor research, we identified YouTube as an untapped channel and executed strategic campaigns with performance optimization and scaling methodology.

Our Process:

  1. Strategic Foundation: Meta Ads analysis for audience behavior, competitor research revealing YouTube opportunity, creative strategy development for music education niche.
  2. Campaign Execution: YouTube Ads launch achieving 2.63 ROAS (month 1), pricing optimization from ₹4500 to ₹3000, Performance Max campaigns introduction from month 3.
  3. Performance Results: 15% lower acquisition cost vs Meta, scaling from ₹60,000 to ₹1,00,000 monthly spend, 12% ROAS improvement with consistent performance maintenance.

ROAS achieved 2.63 in 1st month

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15% lower cost vs Meta Ads

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Our strategic channel diversification and performance optimization ensured sustainable growth while reducing dependency on single advertising platform.

Server-side tracking setup, CRM pipeline optimization, and offline conversion mapping - we built the foundation for accurate attribution and scaling.

Portfolio bidding strategies, systematic course calendar clustering, and quality-focused lead generation that reduces CAC while maintaining conversion quality.

Our bi-weekly sales team collaboration ensured continuous optimization based on lead quality feedback, driving sustainable growth for educational partners.

Project Info

Education Villa Music Academy runs free singing workshops.

Client Name

Education Villa Music Academy

Project Duration

3 Months (July - September 2024)

Primary Objective

Ad platform diversification

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SMARTBEE TOYS

Scaled Amazon seller to 5x ROAS through UGC creatives and optimized landing pages before stock challenges paused growth.

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Transformed Amazon Seller to D2C Success with 5x ROAS

When Smartbee Toys was doing ₹2 lakh monthly on Amazon, our Meta advertising strategy and creative production transformed them into a high-performing D2C brand.

E-commerce toy marketing demands creative storytelling expertise.

Final Results

Post-product research, we developed comprehensive media strategy with UGC production and conversion optimization for sustainable D2C growth.

Our Process:

  1. Creative Foundation: Professional UGC shoots showcasing parent-child interactions, catalogue ads testing for initial validation, multiple hook and angle testing for winner identification.
  2. Conversion Optimization: Landing page redesign with urgency triggers, illustrative graphics integration, smart upsell strategies implementation for improved conversion rates.
  3. Performance Results: Peak 5x ROAS achievement in month 2, consistent ROAS improvement trajectory, near breakeven point by month 3 before stock challenges.

Blended ROAS 1.5 by month 2

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Stocks ran out for several products

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 A total of 253 admissions were made during June- August.

Server-side tracking setup, CRM pipeline optimization, and offline conversion mapping - we built the foundation for accurate attribution and scaling.

Portfolio bidding strategies, systematic course calendar clustering, and quality-focused lead generation that reduces CAC while maintaining conversion quality.

Our bi-weekly sales team collaboration ensured continuous optimization based on lead quality feedback, driving sustainable growth for educational partners.

Project Info

Smartbee Toys is a brand selling wooden STEM toys for kids.

Client Name

Smartbee Toys

Project Duration

3 Months (Paused due to inventory)

Primary Objective

D2C scaling with Meta Ads

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KATHNBENZ

Built Luxury Streetwear Brand from Zero to 1.43 ROAS with Data-Driven Creative Strategy

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1.74L+ Gross Sales in First 20 days

KathNBenz Launched luxury streetwear brand from scratch achieving 1.43 ROAS with strategic audience targeting and creative optimization.

E-commerce marketing requires specialized expertise.

Final Results

From brand launch, we executed extensive creative testing with persona research and conversion optimization for sustainable luxury fashion growth.

Our Process:

  1. Audience Foundation: Deep persona research and VOC analysis, extensive creative production including UGC and in-house content, strategic messaging alignment across video creatives.
  2. Campaign Optimization: Catalogue ads launch with satisfactory initial ROAS, geographic exclusion strategy based on month-1 sales data, breakeven trajectory planning.
  3. Conversion Excellence: Website CRO optimization achieving 0.44% purchase/click rate, GoKwik checkout integration for RTO reduction, layout updates for enhanced user experience.

ROAS achieved 1.43 with growth trajectory

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Purchase/click rate optimized to 0.44%

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Our comprehensive brand building and performance optimization established strong foundation for luxury streetwear market penetration and sustainable growth.

Server-side tracking setup, CRM pipeline optimization, and offline conversion mapping - we built the foundation for accurate attribution and scaling.

Vigorous creative testing, identifying winners fast and scaling.

Optimised product and category pages using heatmaps and recordings to improve the conversion rate by 3%.

Project Info

KathNBenz is a luxury streetwear brand focusing on premium fashion.

Client Name

Kathnbenz

Project Duration

1 Months (Ongoing)

Primary Objective

Scale a brand from scratch